Honest South of the Border Signs

If you’ve traveled through the Carolinas on I-95, you’ve passed South of the Border. Less a destination than a roadside curiosity, South of the Border seems like a theme park gone bad or a D- seminar project from an urban developer. Whatever the hell it is, the billboards that line both sides of the highway are travesties. Neither catchy, clever nor attractive, the signs are so inanely repetitious that just seeing another sign makes drivers want to crash head-on into bridge supports. And most of them make no sense. What 3rd grader offered: You Never Sausage a Place? Below are suggested new signs to augment future advertising.







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